The Task
As the official transit provider for FIFA World Cup 26™ matches hosted across the New York-New Jersey and Philadelphia regions, NJ TRANSIT faced the challenge of guiding an influx of international visitors through an expansive and unfamiliar public transit network. The agency sought to cut through the complexity by centralizing critical travel information into one intuitive, accessible destination — embracing a dedicated microsite as the pivotal tool to direct fans to matches, connect visitors to regional destinations, and keep everyday commuters informed throughout the tournament.
View site: https://njtworldcup.com
Navigating the Architecture
With multiple audiences to serve (international fans, regional visitors, and daily commuters) the information architecture had to work hard without feeling overwhelming. I organized the site around three distinct user journeys, each with its own clear entry point, ensuring that whether someone was trying to get to MetLife Stadium or simply catch their regular train home, the path forward was always intuitive and immediate.
Designing for a Global Audience
The visual language of the site needed to honor NJ TRANSIT's established brand while rising to the energy and scale of a global sporting event. Bold imagery, clean navigation, and a clear typographic hierarchy gave the site an authoritative yet welcoming presence. Accessibility and mobile-first design were non-negotiable — fans from around the world would be relying on this site in real time, often from the palm of their hand.
In Conclusion
From structuring complex transit logistics into digestible user flows to building a site worthy of the world's biggest sporting stage, this project pushed me to balance clarity with impact at every turn. The result was a fully realized, live microsite that will serve fans, visitors, and commuters throughout the tournament — proving that great design isn't just about how something looks, but how confidently it guides people where they need to go.